Every aspect of your event reflects its quality and aesthetics, including your tickets. Interestingly, tickets issued by expensive ticketing services such as Ticketmaster and Eventbrite are often badly designed and and seem to broadcast the message, “antiquated, obsolete, mediocre, and dull” -- not exactly inspiring confidence or excitement in the event. Ticketbarber, in contrast, has designed its tickets with an eye to great aesthetics as well as functionality, enabling the tickets themselves to contribute towards the creation of a positive brand image.
Below is a standard ticket issued by Ticketmaster, confusing to read, replete with 1970's-looking font, and indeed "standard" as they all look the same:
And here is a typical Eventbrite ticket—better than the Ticketmaster ticket, but nevertheless amateurish in its design:
In contrast, Ticketbarber has designed stunning and functional tickets, unique to each event, which brand the event and send a message to ticket buyers of high quality and creativity. Ticketbarber has achieved this not only through meticulous selection of fonts and thoughtful design in the placement of information on each ticket, but also through imbuing the event’s marketing image (uploaded by the event organizer) into the background of each ticket.
Ticketbarber tickets (seen below) are singular and beautiful, and reflect the unique content of each event.
A recent innovation in Ticketbarber software enables tickets displayed on screen during the purchase process to be customized, deliver information, and serve a marketing and sales function. When setting up ticket types for sale, the Event Organizer has the option to add a custom image for each ticket type which the purchaser will see when choosing which ticket to purchase. This is particularly helpful for marketing when an event offers different tiers of tickets, such as Standard Room, Luxury Room, and Deluxe Room, for example. The image might display the different room features to help guests to make their final choice.
Stay tuned for more developments in ticket design, as Ticketbarber recognizes the importance of beautiful and functional tickets, both pre- as well as post-purchase. If you have a suggestion or request for a ticket design feature, please email [email protected].
About Tanya Pulver
Tanya volunteers in non-profit organizations and enjoys organizing events to bring communities together. Her background is in finance and business.